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Beauty distribution · Erbil, Iraq

The house ofbeautiful brands.

We bring the world's most-loved cosmetics houses to every shelf in Iraq — authentic, on time, from Zakho to Basra.

Scroll to discoverالاقوياء

Our promise

Every lipstick, every shade, every bottle we deliver is genuine — sourced from the brand, stored with care, and brought to shops, salons and pharmacies across Iraq.

In numbers

7Brands
18Governorates
100%Authentic

0106The brands

MASTERCOLOR

Permanent colour, natural shine and perfect grey coverage.

Master Colorist (listed as MASTER COLOR) is a hair-colour brand of Lila Cosmetics, Turkey. Its cream hair dye comes in 25 shades, with permanent pigments and special actives for deep penetration and perfect grey coverage; jojoba oil helps hair stay shiny and a keratin mask is used after colouring. The range also includes the Premium kit with olive oil and keratin, developers and bleaching powder.

  • Turkey
  • Hair colour
  • Hair care
Master Colorist Bleaching Powder 2000 gr
Master Colorist Bleaching Powder 2000 grHair lightening powder Options: Blue, White, Grey, Purple.
Master Colorist Developer Cream 20 Vol. 1000 ml
Master Colorist Developer Cream 20 Vol. 1000 mlCream developer for hair colour.
Master Colorist Hair Dye Set 3.66 Aubergine
Master Colorist Hair Dye Set 3.66 AuberginePermanent cream hair colour kit, shade 3.66 Aubergine.
Master Colorist Hair Dye Set 0.02 Silver White
Master Colorist Hair Dye Set 0.02 Silver WhitePermanent cream hair colour kit, shade 0.02 Silver White.
Master Colorist Developer Cream 30 Vol. 1000 ml
Master Colorist Developer Cream 30 Vol. 1000 mlCream developer for hair colour.
Master Colorist Professional Tube Hair Dye 1.0 Black
Master Colorist Professional Tube Hair Dye 1.0 BlackProfessional tube hair colour, shade 1.0 Black.

0206The brands

LILAFIX

The choice of professionals: colour longevity, brilliance and softness.

Lilafix is the professional hair-colour and care brand of Lila Cosmetics, Turkey, developed for salons. Lilafix cream hair dye uses colour-protecting actives and nourishing oils for long-lasting shine and full grey coverage, offering three-stage care: colour longevity, brilliance and softness. The range includes Lilafix Professional, Candy, Professional Exclusive, Glosstone, developers, bleaching powders and hair-care products.

  • Turkey
  • Hair care
  • Hair colour
Lilafix Professional Tube Hair Dye 60 ml 1.0 Black
Lilafix Professional Tube Hair Dye 60 ml 1.0 BlackProfessional tube hair colour, shade 1.0 Black.
Lilafix Professional Tube Hair Dye 60 ml 1.1 Blue Black
Lilafix Professional Tube Hair Dye 60 ml 1.1 Blue BlackProfessional tube hair colour, shade 1.1 Blue Black.
Lilafix Professional Tube Hair Dye 60 ml 3.0 Dark Brown
Lilafix Professional Tube Hair Dye 60 ml 3.0 Dark BrownProfessional tube hair colour, shade 3.0 Dark Brown.
Lilafix Professional Tube Hair Dye 60 ml 4.0 Brown
Lilafix Professional Tube Hair Dye 60 ml 4.0 BrownProfessional tube hair colour, shade 4.0 Brown.
Lilafix Professional Tube Hair Dye 60 ml 5.0 Light Brown
Lilafix Professional Tube Hair Dye 60 ml 5.0 Light BrownProfessional tube hair colour, shade 5.0 Light Brown.
Lilafix Professional Tube Hair Dye 60 ml 6.0 Dark Blonde
Lilafix Professional Tube Hair Dye 60 ml 6.0 Dark BlondeProfessional tube hair colour, shade 6.0 Dark Blonde.

0306The brands

SEACOLOR

Permanent, vivid and shiny colour with full grey coverage.

Sea Color is a hair-colour brand of Lila Cosmetics (Lila Kozmetik), a Turkish hair colouring and care manufacturer founded in 2003. Its set hair dye uses a special formula with high pigment density to give permanent, vivid, shiny colour and full grey coverage. The range also includes ammonia-free and Homecolorist kits, Express shampoo colour, Aqua water-activated powder dye, lightener and hair-care sprays.

  • Turkey
  • Hair colour
  • Hair care
  • Men
Sea Color Ombre Hair Gloss 10.21B Bright Beige
Sea Color Ombre Hair Gloss 10.21B Bright BeigeOmbre hair gloss/toner, shade 10.21B Bright Beige.
Sea Color Ombre Hair Gloss 9.3H Honey Glow
Sea Color Ombre Hair Gloss 9.3H Honey GlowOmbre hair gloss/toner, shade 9.3H Honey Glow.
Sea Color Ombre Hair Gloss 9.2P Pink Pearl
Sea Color Ombre Hair Gloss 9.2P Pink PearlOmbre hair gloss/toner, shade 9.2P Pink Pearl.
Sea Color Ombre Hair Gloss 9.1A Ash Blonde
Sea Color Ombre Hair Gloss 9.1A Ash BlondeOmbre hair gloss/toner, shade 9.1A Ash Blonde.
Sea Color Hair Dye Set 8.37 Sahara
Sea Color Hair Dye Set 8.37 SaharaPermanent cream hair colour kit, shade 8.37 Sahara.
Sea Color Hair Dye Set 1.0 Black
Sea Color Hair Dye Set 1.0 BlackPermanent cream hair colour kit, shade 1.0 Black.

0406The brands

MAXXNATURALBEAUTY

Ammonia-free, odourless colour with aloe vera care.

MAXX Deluxe Natural Beauty is the ammonia-free set hair dye of the MAXX Deluxe range by Lila Cosmetics, Turkey. Its ammonia-free formula offers odourless colouring with intense, lasting colour, root-to-tip evenness and full grey coverage, in 22 shades. It is paraben- and silicone-free, and its aloe vera content soothes the scalp and nourishes hair with vitamins A, B and C.

  • Turkey
  • Hair colour
Maxx Deluxe Ammonia-Free Hair Dye Set 8.11 Intense Light Ash Blonde
Maxx Deluxe Ammonia-Free Hair Dye Set 8.11 Intense Light Ash BlondeAmmonia-free permanent hair colour kit, shade 8.11 Intense Light Ash Blonde.
Maxx Deluxe Ammonia-Free Hair Dye Set 1.0 Black
Maxx Deluxe Ammonia-Free Hair Dye Set 1.0 BlackAmmonia-free permanent hair colour kit, shade 1.0 Black.
Maxx Deluxe Ammonia-Free Hair Dye Set 3.0 Dark Brown
Maxx Deluxe Ammonia-Free Hair Dye Set 3.0 Dark BrownAmmonia-free permanent hair colour kit, shade 3.0 Dark Brown.
Maxx Deluxe Ammonia-Free Hair Dye Set 4.0 Dark Brown
Maxx Deluxe Ammonia-Free Hair Dye Set 4.0 Dark BrownAmmonia-free permanent hair colour kit, shade 4.0 Dark Brown.
Maxx Deluxe Ammonia-Free Hair Dye Set 5.0 Light Brown
Maxx Deluxe Ammonia-Free Hair Dye Set 5.0 Light BrownAmmonia-free permanent hair colour kit, shade 5.0 Light Brown.
Maxx Deluxe Ammonia-Free Hair Dye Set 6.0 Dark Blonde
Maxx Deluxe Ammonia-Free Hair Dye Set 6.0 Dark BlondeAmmonia-free permanent hair colour kit, shade 6.0 Dark Blonde.

0506The brands

MAXXBEAUTYEXPERT

Olive oil, keratin and argan oil: colour that nourishes.

MAXX Deluxe Beauty Expert is a permanent set hair dye from the MAXX Deluxe range by Lila Cosmetics, Turkey. It combines olive oil, keratin and argan oil to nourish, repair and strengthen hair while colouring, with permanent pigments and colour-protecting actives for full grey coverage. The kit includes a keratin-and-argan hair mask, and the line comes in 34 shades plus a highlighting set.

  • Turkey
  • Hair colour
Maxx Deluxe Hair Dye Set 0.1 Platinum Blonde
Maxx Deluxe Hair Dye Set 0.1 Platinum BlondePermanent cream hair colour kit, shade 0.1 Platinum Blonde.
Maxx Deluxe Hair Dye Set 0.2 Glacier Blonde
Maxx Deluxe Hair Dye Set 0.2 Glacier BlondePermanent cream hair colour kit, shade 0.2 Glacier Blonde.
Maxx Deluxe Hair Dye Set 0.02 Titanium Grey
Maxx Deluxe Hair Dye Set 0.02 Titanium GreyPermanent cream hair colour kit, shade 0.02 Titanium Grey.
Maxx Deluxe Hair Dye Set 1.0 Black
Maxx Deluxe Hair Dye Set 1.0 BlackPermanent cream hair colour kit, shade 1.0 Black.
Maxx Deluxe Hair Dye Set 1.1 Blue Black
Maxx Deluxe Hair Dye Set 1.1 Blue BlackPermanent cream hair colour kit, shade 1.1 Blue Black.
Maxx Deluxe Hair Dye Set 4.0 Brown
Maxx Deluxe Hair Dye Set 4.0 BrownPermanent cream hair colour kit, shade 4.0 Brown.

0606The brands

MAXXGOLD

Colour with gold particles for a unique golden shine.

MAXX Deluxe Gold (Golden Beauty) is a permanent cream hair dye from the MAXX Deluxe range by Lila Cosmetics, Turkey. Its special formula with gold particles strengthens hair and gives it a golden shine, with vivid, lasting colour and full grey coverage. The kit contains two cream colour tubes, developers, an avocado-oil conditioner with vitamins B and E, and a gold hair-care serum.

  • Turkey
  • Hair colour
Maxx Deluxe Gold Beauty Hair Dye Set 0.1 Platinum Blonde
Maxx Deluxe Gold Beauty Hair Dye Set 0.1 Platinum BlondeGold-particle permanent hair colour kit, shade 0.1 Platinum Blonde.
Maxx Deluxe Gold Beauty Hair Dye Set 0.01 Smoke Grey
Maxx Deluxe Gold Beauty Hair Dye Set 0.01 Smoke GreyGold-particle permanent hair colour kit, shade 0.01 Smoke Grey.
Maxx Deluxe Gold Beauty Hair Dye Set 0.2 Glacier Blonde
Maxx Deluxe Gold Beauty Hair Dye Set 0.2 Glacier BlondeGold-particle permanent hair colour kit, shade 0.2 Glacier Blonde.
Maxx Deluxe Gold Beauty Hair Dye Set 1.0 Black
Maxx Deluxe Gold Beauty Hair Dye Set 1.0 BlackGold-particle permanent hair colour kit, shade 1.0 Black.
Maxx Deluxe Gold Beauty Hair Dye Set 1.1 Blue Black
Maxx Deluxe Gold Beauty Hair Dye Set 1.1 Blue BlackGold-particle permanent hair colour kit, shade 1.1 Blue Black.
Maxx Deluxe Gold Beauty Hair Dye Set 3.0 Dark Brown
Maxx Deluxe Gold Beauty Hair Dye Set 3.0 Dark BrownGold-particle permanent hair colour kit, shade 3.0 Dark Brown.

The portfolio

Every brand we carry.

Choose a brand to see its range, download the catalogue or order straight away.

  1. 01MASTER COLORHair colour · Hair care
  2. 02LILAFIXHair care · Hair colour
  3. 03SEACOLORHair colour · Hair care · Men
  4. 04MAXX NATURAL BEAUTYHair colour
  5. 05MAXX BEAUTY EXPERTHair colour
  6. 06MAXX GOLDHair colour

Nationwide

From Erbil to every governorate.

Our own delivery network reaches retailers across Iraq every week, with our headquarters and main warehouse in Erbil.

20Cities served
  • Erbil
  • Sulaymaniyah
  • Duhok
  • Zakho
  • Halabja
  • Kirkuk
  • Mosul
  • Tikrit
  • Baqubah
  • Baghdad
  • Ramadi
  • Hillah
  • Karbala
  • Najaf
  • Diwaniyah
  • Kut
  • Samawah
  • Nasiriyah
  • Amarah
  • Basra
Erbil · HeadquartersSulaymaniyahDuhokZakhoHalabjaKirkukMosulTikritBaqubahBaghdadRamadiHillahKarbalaNajafDiwaniyahKutSamawahNasiriyahAmarahBasra

For retailers

Partner with AL-AQWEYA.

Shops, salons, pharmacies and wholesalers work with us because it simply works.

01

100% authentic

Direct from the brands. No grey imports, no copies — ever.

02

Delivered nationwide

Scheduled deliveries to every governorate, with stock you can count on.

03

Fair wholesale pricing

Clear price lists and margins that make sense for your shelf.

04

Display & training

Stands, testers and product training so your team sells with confidence.

Leadership

The people behind the brands.

SJ
Sarkawt JalalCEO & Founder07504457062
SM
Sherwan MohammedManager07504639119
AD
Ahmad DogramaciCo-Manager07504549410

Contact

Let's put beauty on your shelves.

Tell us about your shop or salon — our team replies the same day.

Visit us
Azadi Street, in front of the mosque, Erbil, IraqGet directions ↗
Opening hours
Saturday – Thursday · 9:00 – 18:00

Send us a message